I’m 52 & My Mom Still Buys My Bras…

52yo Bras Blog

It’s rather frequent that we have a lovely woman walking through our doors with some sort of dress in hand. In this instance it was Noel* a real-estate agent in the Metro Milwaukee Area. She was attending a gala that evening with a stunning open back, black dress with a wide gemstone strap that sits flush across her back, exactly where her bra strap should be.

Noel’s was desperate for a low back option as all of her bra straps were showing when she tried the dress on at home. Being the expert bra fitters, we are, we knew she didn’t need a low back option, all she needed was a properly fitted bra from Allure. After a few minutes in the fitting room she came out to the main floor in her dress to get a good look in the big mirror. Her jaw was on our showroom floor after seeing her lift and support. As we kindly helped her pick it back up, she could not stop saying how she’s “never had them look this good before. I’m so lifted!”

Noel picked another style to get her new bra wardrobe started and promised to be back for more. While checking out she confessed to us that her sweet mother had still been buying her bras for her in packs at flea markets in the size 38D. She was so excited to take home her 32GG and promised she would never let her mother buy her a pack of bras again!


*Name changed to protect the privacy of our clients.

Washing Your Bras

Bra CareAt Allure we understand that your bras are an investment, this is why we always go over proper bra care instructions. Some of the smallest changes to the way you care for your bras can be the biggest game changer on how long they last you. There are many factors that can/could affect the life of your bra – but for now let’s just focus on proper cleaning care to promote the life of your products.

Hand washing is truly best for your bras. DON’T PANIC, we do not mean you need to dust off the old wash board and head to town scrubbing your bras. It is MUCH simpler than that. Put one or two bras in the sink or wash bucket with lukewarm water and a sprinkle of your Forever New laundry detergent, let them soak for a minimum of ten minutes. Whenever you’re ready, rub your fingers along the wires giving it that extra scrub and rinse thoroughly. Yes, it really is that simple!

Your main goal here is to break down the sweat and oils that your body has put on the bra and tightening up those fibers that have stretched from natural body heat. Hang your items over the shower bar by the middle gore and allow it to dry. Hanging it by the middle gore prevents any excess stretching that may occur on straps or the band. Seamed style bras are typically dry within a couple of hours, while contour styles tend to take a little longer. You can also blot a towel on your bras before hanging to soak out some extra water. (Be gentile!)

Obviously, life doesn’t always call for HAND WASHING… although it is truly the best for your bras, you can still use your washing machine on a delicate cycle but there are some very important rules to follow. Always put your bra into a mesh lingerie bag. There should be no more than two bras per bag. Also make sure that your bras are hooked together. This will insure it doesn’t snag on itself, the bag, or items outside of the bag. Just imagine your bra, not in a bag, unhooked, rotating in circles being pulled in a thousand directions by other clothing… ~*immediately cringes*~ Protect your bras!

No matter which way you plan to wash your bras, never put them into the dryer. As the elastic heats up, it stretches and loses its shape. The extreme heat also effects the wires, giving them more opportunity to bend and break. Air drying will always be best to protect the bras shape and preserve its delicate fibers.

Your laundry detergent also makes a significant difference, no matter which way you plan to wash your bras. You want to avoid the big box names. Why? Because they contain a chemical called Lye or Sodium Hydroxide… Lye breaks down the elastic in your bras… and elastic is what helps to keep you nice and lifted. So, brands like Tide and Woolite are BAD, great for natural fibers but bad for your synthetic fibers.

We highly recommend ForeverNew a brand we have loved and trusted over the years. This detergent which is sold at all Allure locations and made in the USA is granular, organic and biodegradable. They have product usage amounts on the back of the bottle which we recommend following if you are using a machine but for hand washing, a quick sprinkle in the sink is all you really need! (This product is low sudsing, so don’t panic and add more if you don’t see a lot of bubbles!) Other brands that would be good to use as well are Ivory Snow, Dreft, and Seventh Generation.

Of course, it’s much easier to just throw your bras into the washer and dryer without a care. But continuing to do so will result in a short life span of your investment. Follow these simple rules and take care of your bras – the same way they care for you!



Bridal Foundations Are Evolving


Bridal gowns and foundations have evolved significantly over the years.  What hasn’t changed is what every bride wants under her dress on that special day: smooth lines and a shapely silhouette.
There are many ways to achieve this look with different foundations and shape wear.  A common option is a long line bra or bustier which adds structure under the dress and can be worn with or without straps.  A long line bra can be paired with a shaper panty for an ultra smooth look.  This combination is perfect for dresses without supportive boning in the bodice. If the dress has boning or a corseted bodice, a strapless bra with a high waist shaper is an excellent option for a picture perfect shape. Backless styles have gained popularity and are best for smaller busted women when an adhesive bra for coverage and light support is the best choice.
Allure also offers a beautiful selection of tasteful, elegant, bridal lingerie from petite to plus.  Shop Allure today to see our selections or get expert advice.  We hope to see you soon!


You Are Never Too Old…

Two funny things to share from Saturday at Allure. First, a 72 year old woman came in to buy some sexy lingerie to ” Get her mojo back”. Then, a 92 year old (yes, I said 92) woman came in to look at the Hanky Panky thongs because “You’ve got to keep up with the times!” this just kills me…I had to share. Sometimes we have so much fun at work it’s positively sinful.